Laduma Ngxokolo, creator of the MAXHOSA BY LADUMA brand has partnered with NIVEA to celebrate those who love fashion and embrace it as an expression of their lifestyle.

When you look at the NIVEA Invisible for Black & White deodorant, all you see is a sleek, sophisticated and dramatic product – much like Laduma’s graphic knitwear designs.  MAXHOSA BY LADUMA embraces astonishing patterns and colors of his Xhosa heritage which go way beyond the strong black and white patterns that are central to many of his designs. This makes Laduma the perfect person to celebrate the 6th year of NIVEA Invisible for Black & White deodorant in South Africa, not only for the obvious black & white colors but also for what both brands stand for. NIVEA saw Laduma and his brand, MAXHOSA BY LADUMA, as a unique expression of an African fashion tradition that has deep roots in the country’s cultural heritage but also reflects a multi-faceted, modern African aesthetic and lifestyle.

The campaign celebrates the new NIVEA Invisble for Black & White Fresh Mist deodorant spray and roll-on, the perfect pair to revitalize your mood and add finishing touches to your outfit. The new scent is absolutely refreshing, the top notes being Bergamotte and White Peach, Mimosa and Rose at the heart and Sandalwood and Musk lingering notes – I am enjoying the new scent!

The Black & White collection is a favorite to many, including myself, because it does exactly what it says it will do – the deodorant prevents white marks on dark clothing and reduces yellow staining on light-colored textiles while ensuring a long-lasting fresh scent. This is why the collection is such a hit, globally. Not only is the range a top-seller, it prides itself in strongly aligning with fashion partners around the globe, myself and Laduma included! It is an honor being a part of this campaign.

“making sure black stays black and white stays white for longer, so your favourite clothes look their best – and you can enjoy the colourful moments of life with reliable protection.”

Read more about NIVEA and MAXHOSA BY LADUMA and enter a fun competition here

NEW NIVEA Invisible for Black & White Fresh Mist Deodorant 
R19.99 for 50ml roll-on
R31.99 for 150ml spray

4 comments so far.

4 responses to “NIVEA x MAXHOSA BY LADUMA”

  1. Malebo Mmalekana says:

    Competition entered!!! You look beautiful, congratulations on the collaboration!

  2. Lethabo Laboraro says:

    I saw the billboard at Newton! Amazing! Also on TV, hope to see you more on there!

  3. Beauty Maenetja says:

    Thanks to you today i own 1 i received it today and I can’t wait to match it with my highwaist black skirt

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